No. 1 Jimmie Johnson
Influential: 25%
Awareness: 20%
Like/Like a lot: 47%
Dislike/Dislike a lot: 6%
N-Score (endorsement potential): 72 (avg. athlete 14)
Awareness: 20%
Like/Like a lot: 47%
Dislike/Dislike a lot: 6%
N-Score (endorsement potential): 72 (avg. athlete 14)
Voted Driver of the Year for the fourth time in 2010, Johnson has seen a spike in popularity as other athletes flatten out or decline amid labor strife.
No. 2 Tom Brady
Influential: 23%
Awareness: 35%
Like/Like a lot: 40%
Dislike/Dislike a lot: 11%
N-Score (endorsement potential): 131 (avg. athlete 14)
Steady as she goes, Brady's talent and work ethic keep him consistently near the top, even as one of the few to hit double digits on the "dislike" meter.
No. 3 Dale Earnhardt, Jr.
Awareness: 35%
Like/Like a lot: 40%
Dislike/Dislike a lot: 11%
N-Score (endorsement potential): 131 (avg. athlete 14)
Influential: 22%
Awareness: 40%
Like/Like a lot: 45%
Dislike/Dislike a lot: 3%
N-Score (endorsement potential): 217 (avg. athlete 14)
Hasn't had monster year since winning six races, including the Daytona 500, in 2004. But the personable third-generation racer has been voted Nascar's "Most Popular Driver" by fans every year since 2003.
No. 4 Shaquille O'Neal
Influential: 21%
Awareness: 71%
Like/Like a lot: 45%
Dislike/Dislike a lot: 4%
N-Score (endorsement potential): 334 (avg. athlete 14)
Awareness: 71%
Like/Like a lot: 45%
Dislike/Dislike a lot: 4%
N-Score (endorsement potential): 334 (avg. athlete 14)
Shaq, who returned from injury to make his 2011 playoff debut Saturday night, isn't the player he used to be. But his overall popularity hasn't waned much in his twilight years.
No. 5 Michael Phelps
Influential: 21%
Awareness: 49%
Like/Like a lot: 47%
Dislike/Dislike a lot: 4%
N-Score (endorsement potential): 214 (avg. athlete 14)
Awareness: 49%
Like/Like a lot: 47%
Dislike/Dislike a lot: 4%
N-Score (endorsement potential): 214 (avg. athlete 14)
Laid low after the bong incident, and gaining some recent attention as the 2012 Summer Games approach.
No. 6 Troy Polamalu
Influential: 21%
Awareness: 23%
Like/Like a lot: 64%
Dislike/Dislike a lot: 3%
N-Score (endorsement potential): 165 (avg. athlete 14)
Awareness: 23%
Like/Like a lot: 64%
Dislike/Dislike a lot: 3%
N-Score (endorsement potential): 165 (avg. athlete 14)
A dominant defender who's all over the field, complete with long hair and likeable personality. Throw in the bonus that comes with playing for the Steelers, and Polamalu stands out as one of the league's most popular players.
No. 7 Peyton Manning
NFL
Influential: 20%
Awareness: 49%
Like/Like a lot: 54%
Dislike/Dislike a lot: 5%
N-Score (endorsement potential): 262 (avg. athlete 14)
Awareness: 49%
Like/Like a lot: 54%
Dislike/Dislike a lot: 5%
N-Score (endorsement potential): 262 (avg. athlete 14)
Less polarizing than his rival Brady, who has higher "dislike" numbers. But the spotlight that comes with Brady's four Super Bowls, model wife and changing hairstyles makes him more influential, fans say.
No. 8 Jeff Gordon
Nascar
Influential: 20%
Awareness: 39%
Like/Like a lot: 35%
Dislike/Dislike a lot: 7%
N-Score (endorsement potential): 144 (avg. athlete 14)
Awareness: 39%
Like/Like a lot: 35%
Dislike/Dislike a lot: 7%
N-Score (endorsement potential): 144 (avg. athlete 14)
The longtime Nascar great got a bump earlier this year by winning the Subway Fresh Fit 500 in Phoenix, snapping a slump that had rendered him winless since April 2009.
No. 9 LeBron James
NBA
Influential: 20%
Awareness: 42%
Like/Like a lot: 33%
Dislike/Dislike a lot: 15%
N-Score (endorsement potential): 131 (avg. athlete 14)
Awareness: 42%
Like/Like a lot: 33%
Dislike/Dislike a lot: 15%
N-Score (endorsement potential): 131 (avg. athlete 14)
Last summer's "Decision" cost LeBron eight points of influence, but he's still among the tops in sports.
No. 10 Tim Tebow
Influential: 20%
Awareness: 19%
Like/Like a lot: 44%
Dislike/Dislike a lot: 13%
N-Score (endorsement potential): 41 (avg. athlete 14)
Awareness: 19%
Like/Like a lot: 44%
Dislike/Dislike a lot: 13%
N-Score (endorsement potential): 41 (avg. athlete 14)
Tebow drops from last year, after moving on from college superstar to pro benchwarmer. But he's still well-liked for his clean-cut ways, and the curiosity over whether he'll make it big in the NFL doesn't disappear after one season.
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